Our Team
Livestock Lens was founded by a group of dynamic technologists and industry experts who are excited to bring the power of new technology to livestock producers.
Honoring our Founder – Manoj George
In the bustling realm of entrepreneurship, Manoj George built numerous enterprises with multimillion-dollar annual revenues. Armed with a Master’s in Engineering and Business from Dartmouth College, his journey included the development of Colon Prep Center, a thriving e-commerce venture catering to 500+ physicians nationwide.
Living in the Kansas City area, Manoj found himself enamored by the animal health and livestock sectors. Inspired by the industry’s unwavering commitment to delivering nutritious, affordable, and delicious protein, he founded Livestock Lens to furnish trusted technological solutions in alignment with its mission – Empowering livestock producers to navigate the evolving landscape of consumer preferences, while concurrently bolstering their financial viability through streamlined operations and the acquisition of value-added and carcass-based premiums.
Although Manoj’s unexpected passing in 2023 left a palpable void, his indomitable spirit and drive continue to animate the very essence of the company.
CEO – Phil Lawler
Phil Lawler will be spearheading the company’s trajectory with a visionary blend of technological prowess and seasoned industry insight. With a rich background in animal technology, Phil’s leadership journey includes pivotal roles such as VP of Commercial Ops at Fort Supply and CEO of Automed Livestock.
Drawing from decades of expertise spanning precision animal technology, health, and pet supply chain management, Phil is renowned for his collaborative approach in guiding clients toward strategic excellence. His adeptness extends to Farm Management Solutions (FMS), Precision Livestock Technology, electronic ID, and mobile solutions, positioning Livestock Lens at the forefront of innovation.
Phil’s passion lies in empowering established enterprises to embrace disruptive technologies seamlessly, propelling them towards accelerated growth and market development. With Phil at the helm, Livestock Lens is poised for transformative success in the dynamic landscape of livestock technology.
Industry Advisor – Nevil Speer
Nevil Speer started his professional career at Western Kentucky University as a Professor in the Department of Agriculture 1995 and 2014. In addition, he also oversaw the Masters program in Leadership Studies at WKU. From there, he served as Vice President, U.S. Operations for AgriClear, Inc., a wholly-owned subsidiary of TMX Group Limited. He built the team in the United States and led the organization through the start-up process, overseeing all marketing and advertising. Most recently (2020-2022), he served as Director of Industry Relations at Where Food Comes from.
Dr. Speer has written several influential industry white papers and currently serves as a contributor to Drovers. He has served as Chairman of the Board for the National Institute for Animal Agriculture and has extensive experience with the livestock / food industry including various service and consultation projects spanning such issues as market competition, agroterrorism, and animal identification.