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We Connect The Dots In The Cattle Supply Chain


We have API’s and interfaces that allow third parties to receive data from our system. Users/Systems with a valid key can receive data on their cattle by inputting their chip ID numbers.

Integration of blockchain into our platform begins in 2022, ensuring data cannot be manipulated once it is synced to Livestock Lens. Only data collected directly from our app or third party systems, such as feed and health history and animal genetics, is added to the blockchain to ensure the validity and quality of the data.

Our system can write data to a central database in real-time. Third-party apps can easily access this data and use trolley reads for additional processing (for example, connect the trolley read to hot weight).

Basic POE cameras installed just a few feet from the trolleys run on virtual machines making it easy to get them up and running.

We do not restrict the use of our system. Pricing is based on the number of trolley reads regardless of how many systems are installed inside the plant.

No. We are a company focused on traceability. The trolley reading system is focused on tracing cattle and animal carcasses inside the packing plant. We do make the trolley reads accessible to ERP and other apps used in the packing plant.

Data from UHF/LF readers can be connected to carcass data through identification with the trolley hook. We also provide UHF/LF ID’s to other systems inside the packing plant, connecting the live animal ID to the carcass ID.

We manufacture tags in the United States to ensure quality and reliable supply for our tags. However, our technology is open and can be used with other UHF or LF (or even visual tags).

All tags are tested for 75 feet read range before they are printed and sent to customers. In addition, we use special chips with additional protection to ensure they are not destroyed during manufacturing or while attached to the cow’s ear.

Our apps are designed for use by beef producers and investors, dairy calf ranches, sale barns, smaller backgrounders, and feedlots. Apps can be customized for use by each participant in the supply chain.

The apps run on tablets and do not need an internet connection. Once a user has internet connectivity, data is synced to the Amazon cloud-hosted Livestock Lens platform.

The Livestock Lens platform pricing model is simple. When cattle are traced at a location (for example a ranch, backgrounder, etc.) a small fee is applied. Multiple reads at the same location are counted as one read. There is an additional fee for tags, hardware, and technical support for the apps.

Tags can be purchased by customers who use our platform. Please contact us to get started or purchase additional tags.

Yes, our trolley tracking system can be installed wherever trolleys are used.

If you would like to create a traceability program for your value-added cattle across the supply chain, we can help you achieve that goal.  Our platform supports both UHF and LF tags used for tracing cattle and includes both hardware and data collection and management software. To get your program started, contact us today.


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